SunMedia
Sector:Adtech
Headquarters:Madrid
Year of investment:2022
Activity:Digital advertising
Transaction Type:LBO
Talde finances Magnum Capital on acquiring a stake in the capital of the AdTech SunMedia
SunMedia is the largest AdTech in Spain, leader in Spanish speaking countries with a global reach, which specializes in video, native and performance. It has a team of more than 190 employees and has offices in Madrid, Barcelona, Lisbon, Mexico City, Miami, Bogota, Buenos Aires, and Lima.
The syndicated loan in which Talde participates has been led by BBVA. The facility will partially finance the acquisition of the company by the investment fund Magnum Capital, which is expected to be a key partner in the growth and international expansion of the company.
Acquisition financing to boost growth and international expansion
Main drivers
Leading role of SunMedia within the digital advertising sector, which is expected to significantly grow driven by new consumer patterns and e-commerce.
Strong portfolio, diversified across agencies and end-clients, and by country. In terms of suppliers, focus exclusively on top-tier publishers.
Retention of the management teams, which will continue to be a shareholder together with Magnum.
Strong positioning
thanks to large, international, and recurring customers
Main figures
Client portfolio
Diversified with large, international and solvent clients
Growth and profitability
Exponential and stable growth, high margins and high cash generation
Booming sector
Double digit growth backed